Case Study
M.C. Trader
General Grocery
The M.C. Trader brand experienced a 455% increase in monthly sales and a 65% boost in return on ad spend working with Search Nurture.
The Challenge
M.C. Trader was an emerging brand in the highly competitive world of Amazon, struggling to scale within the international marketplace. Despite having top-quality products, M.C. Trader wasn’t attracting buyers or even gaining visibility.
The main issue was that M.C. Trader’s products did not match relevant search intent; therefore, they were competing against products that were not true competitors. For example, a search for “cooking avocado oil” would bring up massage oils or hair care products.
The Solution
The Search Nurture team tailored a robust Amazon advertising strategy for M.C. Trader branded products. The goal was to design campaigns for maximum product coverage, boost sales, and enhance brand consideration in a relatively unfamiliar market.
The process involved a thorough revamp of M.C. Trader’s product pages. Search Nurture ensured retail readiness for each product by optimizing keywords, securing brand registry, and implementing visual enhancements while maintaining brand consistency.
The Outcome
M.C. Trader experienced a remarkable 455% increase in monthly sales within an eight-month period. Return on ad spend (RoAS) saw a 65% increase, leading to an impressive annual average return on investment of 347%.
During Amazon Prime Day of 2023 (July 11th and 12th), M.C. Trader doubled their spending and saw a 2x increase in ad-attributed sales while simultaneously achieving their highest RoAS ever.
Navigating the competitive landscape of Amazon UAE presented its challenges, particularly in gaining traction and driving traffic to our page. However, with strategic ad campaigns and dedicated platform support, we successfully overcame these hurdles. The tailored assistance provided by Search Nurture’s team was invaluable, propelling our visibility and ultimately enhancing our business growth in the UAE market.
-M.C. Trader
More About The Client
M.C. Trader is one of the brands under McLane Global, a well-established food logistics and supply chain company that’s been around for over 120 years. McLane Global provides various services, including transportation, warehousing, and distribution of food and beverage products. The business primarily operates within the United States but has recently expanded into international markets through Amazon’s global marketplace.
Navigating the competitive landscape of Amazon UAE presented its challenges, particularly in gaining traction and driving traffic to our page. However, with strategic ad campaigns and dedicated platform support, we successfully overcame these hurdles. The tailored assistance provided by Search Nurture’s team was invaluable, propelling our visibility and ultimately enhancing our business growth in the UAE market.
-M.C. Trader
Your Success is Next
Seeking explosive sales growth? The Search Nurture team is ready to help. Our team of creative minds, data-savvy analysts, and strategic thinkers will develop customized solutions to maximize your online presence and drive tangible results.