Offsite advertising on Home Depot has become a lot more beneficial.
Home Depot’s Retail Media+ platform has a new partnership with the Vantage One platform—an absolute game changer for offsite advertising. According to Retail Media+ representatives, the change means suppliers can better advertise their products on platforms like Facebook, Instagram, Google and Pinterest.
Let’s dig into how this new partnership can bring your Home Depot advertising strategy to new heights.
Retail Media+ Partners With Vantage: What Does It Mean?
If you’re already a Home Depot supplier with a Retail Media+ account, the platform’s new partnership with Vantage changes how you’ll handle offsite advertising on Home Depot’s website.
So how does Vantage fit into all this? What was once the Dynamic Media Portal is now “RetailMedia+ Powered By Vantage.” Vantage is a platform that specializes in digital ad optimization and targeting. Simply put, it helps advertisers reach the most relevant audience for their products through data-driven techniques.
According to Retail Media+ representatives, the partnership means:
- Faster activations
- Better insights
- Enhanced performance
- More control
The Vantage platform will support Meta (Facebook and Instagram), Pinterest and Google Shopping ad campaigns.
New Offsite Advertising Offerings for Home Depot
By partnering with Vantage, Retail Media+ can now offer more precise targeting and better offsite ad performance to its Home Depot suppliers. This means your Facebook, Instagram, Pinterest and Google Shopping ads will be seen by a highly relevant and engaged audience, increasing your chances for clicks and leading to more conversions.
Optimizations
You can now optimize your Home Depot offsite ad campaigns based on your objective: Traffic or Sales. This means you can tailor your campaigns to focus on driving more traffic to your website or directly increasing sales. Simply make your choice and Vantage will optimize accordingly.
Audiences
You can now choose from four audience types across Meta (Facebook and Instagram), Pinterest and Google. The four types are; Prospecting, Retargeting, Shopping and Dynamic Search Ads (DSA).
- Prospecting: Target new potential customers who have not yet interacted with your business or website.
- Retargeting: Reach out to people who have already shown interest in your products or services but haven’t made a purchase yet.
- Shopping: Promote specific products from your Home Depot catalog to relevant audiences on Google and Facebook.
- DSA: Allow vantage to automatically create ads for relevant search queries on Google based on the content of your website. This enables you to reach potential customers who are actively searching for products similar to yours.
Billing
With the Vantage One platform, you can now choose from three different billing methods: Contract, Invoice and Credit Card/ACH. This flexibility allows you to choose the option that works best for your business.
- Contract: Ideal for larger businesses or agencies, as it has a set monthly budget and includes dedicated account management and support.
- Invoicing: A great option for smaller businesses who prefer to pay on a monthly basis.
- Credit Card/ACH: Even more convenience, with payments being automatically deducted from your chosen payment method.
There is a $5,000 minimum budget without a designated time frame. It’s recommended to start with the minimum spend spread out over the first month. You will have full visibility into your billing and can easily track your spending through the user-friendly interface. You can also view detailed invoices and make any necessary changes to your billing preferences.
Reporting
The new partnership brings new reporting features—including pacing, historical changes, placement metrics and ad preview. You can view high-level reporting across all three ad platforms, as well as detailed reporting by individual campaigns.
Support
Retail Media+ representatives say improved customer support is part of the new offerings with the Vantage partnership. Suppliers advertising with Home Depot will receive dedicated support through FAQs and Apron representation.
Final Thoughts: Offsite Advertising for Home Depot
Vantage essentially provides a hybrid platform between retail ads and search engine marketing (SEM). All campaigns are offsite, targeting Meta (Facebook and Instagram), Google, and Pinterest. You can manually optimize your campaigns or have the platform optimize them.
Home Depot’s integration of the Vantage One platform paves the way for suppliers to expand their advertising campaigns in a more straightforward manner. The opportunities for brands to extend their reach, target their messaging, and measure their impact have never been more promising.
However, it’s still really important to have a strategic Home Depot advertising campaign—the Vantage platform is only as good as the person who’s using it. Schedule a free call with Search Nurture to discover how we can take your Home Depot advertising strategy to new heights, ensuring your products stand out in the bustling marketplace.
