Google Ads
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How Beauty Brands Can Use AI to Enhance Google Ads
In today’s ever-changing world of beauty advertising, beauty brands need to constantly innovate to captivate and engage their target audience on a...
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Writing Google Ad Copy
Writing compelling ad copy is important to communicate the brand's purpose and offerings to potential clients and also gives a chance to let the...
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Google & YouTube Audiences
Google and YouTube are two of the most trafficked websites by users in the United States, providing advertisers with a range of opportunities to...
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What Are Performance Max Campaigns?
Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are designed to optimize ad...
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Google Ads vs Facebook Ads: Key Differences
Most business owners wonder if they should allocate a marketing budget to Google Ads, Facebook ads, or both and why. Although the two platforms tend...
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Google Ads Exact Match is Dead & What to Do About it
Table of Contents Exact Match Keywords Changes Who This Change Negatively Affects? Who This Change Positively Affects? Fundamental Strategy...
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The 30-Minute Google Ads Audit
A Google Ads Audit can help influence your account strategy leading you to your desired goals. Unfortunately, Google Ads can be a complicated...
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