Karina Montenegro

“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.”...

You’ve created your campaign, waited for a couple of weeks to see how it does, and are ready to optimize it. Naturally, you want...

Google’s Smart Shopping campaigns were introduced in the summer of 2019 in an enormous leap toward automation in the advertising...

It’s popping up in conversations with your marketers, and it’s running through your LinkedIn and Twitter feeds. You’ve heard...

Table of Contents   Exact Match Keywords Changes Who This Change Negatively Affects? Who This Change Positively Affects?...